Siren Call

As the leaves turn vibrant shades of orange and gold, and the crisp autumn air ushers in a new season, it's time to update your wardrobe with the latest fall fashion trends. Fall 2024 is bringing a blend of timeless classics and modern twists that you’ll want to incorporate into your closet right away.

Summer in San Francisco has it’s own unique charm. While other parts of the country are enjoying constant sunshine, we often find ourselves wrapped in the cool embrace of coastal fog. But don’t let that stop you from enjoying summer fashion! Our expert stylists are here to help. At Siren, we believe in flaunting fabulous summer outfits with the perfect layers to keep you warm and stylish.

Here’s your ultimate guide to choosing the best layering pieces for San Francisco’s foggy summer days, ensuring you stay cozy while rocking your summer style.

Summer is fast approaching and that means it's time to get out of this San Francisco fog and explore on a sun-soaked adventure! Whether you're heading to a tropical beach, sight-seeing in a new city, or enjoying a weekend retreat, the last thing you need before a trip is any packing drama. With the right essentials from Siren, you're ready to dive into your summer vacation full of style, comfort, and mermaid magic.  

Ode to Pretty Clothes (Sweatpants I love you but…)

It's almost spring and Saint Patrick’s Day is about to happen. Warmer weather and longer sunny days cry out for a little wardrobe refresh.  With hundreds of new arrivals, we are sure you will find the pieces you need to transition into the spring season.  We are loving our new fun and flirty blouses, light and breezy sundresses, spring shoes and soft and easy pants. Think lighter layers, fresh new colors and airy silhouettes. Layer on a few new necklaces or throw on some bright and dangly earrings and be ready for what comes your way. Spring is all about...