Siren Call

Since opening our doors in West Portal on September 1, 2017, you’ve been with us through every chapter -from growing to three locations, to navigating a pandemic, and choosing to keep our one beloved store right here in this incredible neighborhood. You supported us when we scaled back, cheered us on when we expanded to 254 West Portal three years ago, and continue to show up with your kindness, loyalty, and love. We’re honored to be your go-to neighborhood store. To thank you for voting us Best Fashion Retailer in the Bay Area, we’re offering 20% off everything in-store and...

🌞 Easy Does It: Effortless Summer Style for Wherever June Takes You Summer has officially arrived, and at Siren, we're embracing styles that are easy, breezy, and endlessly wearable. Whether you're heading to wine country, hosting friends al fresco, or enjoying longer days in the city, we've curated pieces that move with your life. ☀️ Linen Love Lightweight and breathable, linen is the quintessential summer fabric - and it pairs perfectly with our favorite cotton tees. From KUT from the Cloth’s and Sanctuary’s soft linen separates to effortless tees by Michael Stars, you can’t go wrong. Style them with our...

May is here, and with it comes a whirlwind of fun and meaningful celebrations, transitions, and to-dos. From graduations and bar mitzvahs to Mother’s Day brunches, the West Portal Wine Walk, teacher gifts, spring travel, and Memorial Day getaways, it’s an action packed month, and we’re right there with you. We know your calendar is full and your time is precious. That’s why we’ve carefully curated a space where you come first. A place where the stress of the season melts away the moment you walk through the door or open our website. We feel lucky to be your go-to...

Spring is finally here and we are so excited for sunshiny days, cool evenings, and a social calendar full of fun events. Make sure you welcome the season in style with the perfect layering piece: the denim jacket. They are versatile, chic, and effortless.  Whether you’re celebrating Easter or Passover, sipping wine with friends, or handling school pickup in style, we’re showing you how to incorporate this classic staple into your wardrobe. And, of course, we’re weaving in some of Spring 2025’s biggest trends: feminine flowy details, preppy aesthetics, and the ever-classic U-shaped tank top to name a few. Let’s...

As we continue to welcome 2025, Siren is embracing a fresh yet timeless hue: PANTONE’s color of the year, Mocha Mousse. This warming brown shade is filled with richness and depth, offering endless styling possibilities. Mocha Mousse is a versatile foundation for your 2025 wardrobe. Here’s how to make it work for you: