About

Siren is a locally owned, women-led boutique inspired by the beauty that surrounds us, the ocean, the bay, and the incredible people who call San Francisco home. Even our name, Siren, is drawn from the sea and its alluring, mermaid-like creatures, a symbol of confidence, mystery, and feminine strength.

Siren Boutique has become San Francisco’s destination for effortless style, self-expression, and everyday magic. Founded by Lisa Moore, an award-winning buyer and product design professional, Siren blends decades of fashion expertise with a refined, bohemian ease that feels uniquely Californian.

At Siren, every woman is seen, celebrated, and styled to shine. Lisa and her team have a rare gift for finding pieces that complement your shape, flatter your style, and make you feel your best, so what you wear becomes an extension of who you are: confident, radiant, and unapologetically yourself.

From timeless denim and flattering dresses to cozy sweaters, statement wraps, and jewelry that tells a story, every collection is thoughtfully curated to elevate your everyday style. Our gift selection is equally intentional from candles and accessories to local treasures and statement jewelry; each piece is chosen to make gift giving beautiful and effortless

At Siren, we believe shopping should feel personal and joyful. Our impeccable service and styling expertise make it easy to find what you love - and save you time and money in the process. Whether you’re shopping for yourself or someone special, our team is here to guide, style, and celebrate you.

Beyond fashion, Siren is a community hub. Private styling parties, neighborhood events, and collaborations with women-owned brands make each visit more than shopping - it’s a shared experience of creativity and connection.

Discover Siren Boutique in West Portal, San Francisco, and find something beautiful - inside and out.

We love our city and it’s lifestyle and couldn’t be more proud to be here.